STRATEGY

DJ ZINC

The Brief

DJ Zinc is one of the worlds best known DJ’s and producers, with over 20 years of heritage and fans all over the globe. Socially he has a large number of followers, and wanted to gain some consistency in his posting and support with releases, tours and key activity.

Solution

We’ve focussed on monthly content planning and activation that highlights DJ Zinc’s releases and tours with regular spots in the content calendar, alongside regular engaging content, and the introduction of paid advertising where needed.