STRATEGY

REPUBLIC OF MUSIC

The Brief

Republic of Music are an Independent Music Distributor, boasting a diverse and cutting edge roster of labels, and specialising in helping Artists and Labels maximise their sales potential. They were looking to increase their brand presence and social following as they entered their 10th year to assist in the attraction of new business, and to position them as a thought leader in the industry.

Solution

We created a strategy that through industry analysis and insight, would help them gain a closer connection with their audience. The content strategy focussed on educating through the blog, engaging on social media, and converting through playlist growth, website hits and comp sign ups.

Results