The Project.
Abbey Road Studios have been a home for music creativity and recording innovation since 1931. The iconic studios are synonymous with the work of The Beatles, along with everyone from Pink Floyd to Amy Winehouse. The team came to us with a drive to widen their demographic, engage future creatives and become a trusted source of educational content for producers and music makers.
The Work.
After doing an audit of the studio's platforms, we implemented a redefined content strategy, honing in on their key audiences and channels strengths, and rolling out content that is both educational as well as leaning on relevant music culture moments. We refined branded content to better suit platform algorithms and improve overall performance, and assist on content shooting and production.
The Results.
Instagram engagement: +79,431 (10.9%)
TikTok reach: +17,395 (265.5%)
LinkedIn engagement: +27,988 (564%)
