The Project.
The Brighton Centre is the biggest live venue in Brighton, with everyone from Bob Marley to Katherine Ryan having graced the stage. The venue want to reflect the popularity of their sellout shows, by growing organic audiences, increasing engagement and creating a consistent visual aesthetic.
The Work.
Following an in depth social audit and updated strategy, we identified their core demographic and worked to broaden and increase audiences by focusing on 4 key pillars - showcasing the brilliant venue, celebrating the shows, promoting community and culture, and reflecting cultural moments in their content.
The Results.
Instagram followers: +24%
Facebook reach: +86%
TikTok engagement: +7.69%
