The Project.
Legendary underground festival Gottwood returned for its 12th year in 2023. Known for spotlighting some of the best upcoming talent alongside heroes and legends, our task was to build their audience through the rich culture and community surrounding Gottwood and the scene.
The Work.
Utilising a mix of culture, community and line up centred content, we built a highly engaged audience across multiple channels with Gottwood firmly placed in their hearts.
Over the festival weekend, we were on the ground, live posting and capturing content to ensure we had every great moment saved.
The Results.
Follower growth: +106%
Monthly engagement: +294%
Monthly reach: +1,886%
