The Project.
From the dancefloor classic ‘Superstylin’’ to crossover pop hit ‘Song 4 Mutya (Out of Control)’, Groove Armada have consistently and uncompromisingly followed their own vision. We were tasked with highlighting their huge achievements in a succinct campaign to coincide with their 25th anniversary album.
The Work.
We designed a content strategy that focused on revisiting 25 highlight moments through an engaging content series. Using this as a central part of the release narrative, we engaged the duo's existing fans, grew their audience and drove awareness and engagement around the album, performances and their Australia/New Zealand tour.
The Results.
Average monthly reach: +80%
Monthly engagement: 468%
Engagement rate: +18%
