A social media agency that blends insight, strategy, creative and a love for what we do, into campaigns that build meaningful communities for our partners.
 

Authentic impact: amplifying soul for Jalen Ngonda.

 
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CLIENT:

Jalen Ngonda.

 
SERVICES:

Social Strategy / Channel Management / Content Creation / Videography / Photography / Copywriting

The Project.

Jalen Ngonda's music has captivated fans worldwide. When his team approached us to expand his online presence and create a deeper connection with fans, we knew this would be a special project. The collaboration, built on mutual trust and creative potential, has propelled Jalen to the next level of his career.

 

The Work.

We crafted a strategy that prioritised authenticity over promotion. With a focus on building a cohesive visual identity, we also sourced a 60s-era house which served as the setting for a day-long shoot to generate content. As a result, two of Jalen’s videos have gone viral, amassing a combined 9.4 million views!

 

The Results.

Instagram followers: +821%

TikTok followers: +11,500%

Spotify listeners: 3.6m +327%

Spotify followers: 166k +270%

“The Drop are doing such a fabulous job, they’ve been fundamental in Jalen’s growth. I’m absolutely delighted we started working with them. ”
— Chris Butler, Be The Music
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We’d love to hear about your next campaign.