The Project.
A legendary major label, home to Coldplay, Gorillaz, Blur, David Guetta and so many more; Parlophone has platformed some of the biggest artists in the world through major chart success. Now championing some of the best young talent worldwide with the likes of Sam Ryder, Ashnikko, Gabriels, Lozeak, The Snuts, Rachel Chinouriri and more paving the way forward.
The Work.
We designed a social strategy for Parlophone which focused on driving growth, reach and engagement across their roster. With a diverse mix of both established and developing artists, creating a consistent output that maximised awareness around major releases whilst also building out a new generation of talent was key.
The Results.
Instagram follower growth: +73%
Monthly engagement: +335%
Monthly reach: +1,922%
“The team at The Drop have helped develop an engaging and reactive content plan across our social media. They’ve added valuable growth to our following and are reliable and proactive.”
