The Project.
Since 2004 Shogun Audio have been releasing forward thinking drum & bass, running unforgettable events and designing sought-after street and club wear. We work with Shogun to help their merch range reach new audiences and propel the brand even further.
The Work.
We weren’t about to hold anything back when asked to launch Shogun’s biggest summer range to date. Through a series of paid social campaigns that combined attention grabbing creative, intelligent targeting and an agile test & learn strategy, we’ve contributed to the label’s biggest ever range launch, giving them an impressive ROI across the board.
The Results.
Campaign ROI: 5x Higher YOY
Advertising effectiveness: 38% increase in click through rate
Cost per product view: 58% reduction
Video plays: 190k in 4 weeks