The Project.
Sundown is a UK music festival that’s been making waves since 2013. During our 8 year partnership, we’ve transformed their social media platforms into leading channels for fan engagement and ticket sales.
The Work.
We’ve made sure that Sundown consistently stands out in a noisy UK festival space, through impactful content and strategic planning. After a pandemic-related postponement in 2020, we rolled out a social plan that drove awareness, engagement and ticket sales as the festival returned for its biggest year yet in 2021.
The Results.
Music fans reached: 3.1 million / Up 106% Year on Year
Socially engaged: 260k / Up 48% Year on Year
Videos views: 263,060 / Up 36% Year on Year
“The Drop have helped Sundown grow from a small regional festival to one with an increasingly national reach. Their understanding of the audience and their ability to create engaging, on brand content that elevates the Sundown brand is key to our yearly campaign.”
