The Project.
Celebrating everything Country, Americana and Roots, The Long Road launched in 2018 bringing together an epic lineup of international artists.
The Work.
We launched The Long Road in 2018, crafting a digital strategy that rapidly built brand awareness, communicated the festival’s unique concept and engaged country music fans across the UK. Through created and curated content, UGC and competitions, we were able to engage the wider music community, and alongside their paid team ensure successful targeting of relevant music fans in the move towards ticket purchase.
The Results.
Attendees in year 1: +10,000
Fanbase growth in year 1: 9.6k
Country lovers reached: Over 1M People
Country lovers engaged: Over 700k People
“The Drop were instrumental in helping us develop a social strategy that engaged a diverse spread of country fans, many of whom were first time festival goers. An educational and aspirational narrative driven by their team was a key factor in strong year on year growth for the festival’s attendance.”
