Waterworks: Putting the spotlight on
underground culture.

CLIENT:

Waterworks.

SERVICES:

Social Strategy / Channel Management / Copywriting / Email Marketing / Influencer Marketing

The Project.

Waterworks brings the best of the best from the underground into one of London’s greatest parks for a day. In its fourth year, we jumped in head first halfway through the 2024 campaign, working with the team to reach new audiences and engage the community.

The Work.

In the lead up to the festival we put a heavy focus on community, artists and the experience to deliver a campaign rooted in culture. In September, we headed to the site for the festival, working with 35+ creators to capture the day and create some serious FOMO.